Unlike Nike's advertising slogan is a sports marketing business demands, more like a female heart confession, Nike's advertising slogan reflects the true character of Nike ads: communication, rather than stimulating. The campaign was a great success, published advertisements, the company switchboard room phone rings constantly, many women have called to talk to customers, said: "Nike ad changed my life ... ..." "I only buy from now on resistance grams, because you understand me. "
Nike's advertising slogan these results are also reflected in sales, the Nike women's market, sales growth and rapid release of its male market. 80 women in the market late Reebok Nike weaker than the situation of fundamental change. Studies have shown that the Nike brand in this market, the reference rate and reputation over Reebok.
Nike in just two or three decades, by a simple small shoe company's growth for the industry hegemony, from the little-known today renowned the world over (well-known in the United States almost 100%), Nike marketing attributed to the hardwork Communication Many people believe that Nike ad communication technique is the "star offensive" ads with different pictures, plot. But that is not the case, played a fundamental role in the content rather than form of communication is language in the Nike ads with consumers from heart to heart dialogue! Nike commercial communication and therefore allows consumers access to a strong good resonance effect.
Nike consumer groups for sports fans, the Nike ad language to communicate the content of their pains in the viewers this information: Nike and the sports world like you "experts", we all know what happened sports everything. So Nike Nike ads to display language is a real objective of the sports world.
In a baseball star gems? Jordan to lead a series of humorous ads Nike's advertising slogan "Bao know", the funny, hilarious treasure? Jordan to attract a large audience of young people's attention, then Po Jordan hip injury, can not play competitive sports had to say goodbye, Po Jordan lost the value of advertising in general, to dismiss the contract, the U.S. business community is only right and proper approach.
Nike is not so, but to continue with him shooting Nike's advertising slogan, the move and adolescents have a strong resonance: Nike, as we will not abandon an unfortunate heroes. In another example, Nike hired "notorious" in Buckley commercials, Barkley in basketball circles as "boxer" nickname, act violently fighting ruthless, hot temper, often outrageous act. Nike did not hide cover these, it created a television commercial, the protagonist is Kongwu vicious Buckley, beat opponents in the match, pulling rotten boards ... ...
Sports fans to see the film will have the same feeling: is Buckley that he is like that. So between Nike and consumers have good communication, this communication time and again to strengthen continuously resonate with consumers, 'and eventually become the Nike and its brand loyal customers as "partners" and "friend" and even each other one, without distinction, while the rapid rise of the Nike brand, dominate, of course makes sense.
Nike's advertising slogan: When Nike and men in the youth market, a firm foothold on the market after the female market, instead focusing their attack. Advertising creative program planner, Ms. Janet and Charlotte used two methods of self examination to understand the potential of women's inner world, to women and women of "dialogue" as the primary means of communication. Advertising works with contrasting black and white images, the background above the highlights is a one intertwined with the word "no", the Nike slogan full of aesthetic, meaningful, but filled with a soft tone, touching care and hope. Here is Nike advertising slogan language full version of Bryant.
Nike's advertising slogan:
if you really want it if really want it
you'll push back pain can conquer pain
use it use it
control it control it
if you really want it if really want it
living your dreams to achieve your dreams
if you really want it if really want it
learn from the fails to learn from setbacks
learn how to win victory study
if you really want it if really want it
everything-to your fire will burn into a passion for all
all the pain all the pain
failures failed
criticisms-criticisms
glory glory
take the ball shot wins the ball
take the lash really want it
you can do anything you want to you can do anything
if you really want it if really want it
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